Dongfeng Rich 7 (P15T) 2.3T Diesel 4WD Pickup

The Rich 7 (project code P15T) sits above the Rich 6. It is 1940 mm wide — 5281×1940×1832 mm overall on a 3150 mm wheelbase — with a 1510×1562×475 mm bed and 445 kg payload. The wide body brings more stability at speed and a roomier cab.

Power comes from the 2.3T M9T turbo diesel, 166 PS and 420 N·m, through an 8-speed automatic and 4WD. It climbs gradients up to 40%, and adds a rear diff lock and hill-descent control. It runs on 0# diesel, holds 73 L and reaches 160 km/h — comfortable with a full load on mountain roads.

A large black grille, LED headlights, 18-inch-style wheels and black arches give it a more passenger-oriented look. Inside are a floating touchscreen, digital instruments, reversing camera, automatic climate control and leather seats, with noticeably better refinement than basic work trucks.

Best for mountain and mining transport, construction-equipment service, farm-to-cold-chain logistics and overland camping, as well as export buyers who want a wide, spacious and comfortable pickup.

Key selling points
• 1940 mm wide body for stability
• 420 N·m, 8AT, 40% gradeability
• Rear diff lock and hill-descent control
• Passenger-car cabin and refinement